Call from AXA Turkey to the Industry: "If We Don't Prepare Today, We May Be Late Tomorrow"

AXA Türkiye, Insurance He shared his vision for the future of the sector at the Intermediaries Summit. artificial From intelligence to sustainability, from preventive insurance to customer experience AXA Türkiye executives, at the summit where the transformation topics of the sector were discussed, The new focus of insurance on the road to 2030 will be empathy, prevention and resilience gave the message that it will happen.

AXA Türkiye is at the Insurance Intermediaries Summit it supports. Strategic topics that will shape the future of insurance shared with his representatives. In the two-day sessions; transformation of agency, life insurance and private pension, artificial intelligence, big data, industry such as sustainability, corporate risk management and preventive insurance Critical issues that would directly affect the summit were discussed.

Speaking at the opening and different sessions of the summit, AXA Türkiye CEO Yavuz Ölken, the sector must rapidly prepare for the world of 2030 He underlined the need. Ölken said that insurance will become a regular business in the coming years. He emphasized that it will experience a great transformation beyond the stereotypes.

"As a Sector, We Need to Return to Our Factory Settings"

The developments in the world have changed the way insurance business does business. Ölken stated that he has redefined the Stating that covering the damages will not be enough, he said: "Risks are changing, customer expectations is transforming and technology is redefining the way we do business. upcoming The biggest risk facing our industry in this period will be underestimating the speed of these changes. When we base the competition of the future solely on pricing, we will be the losers. Real competition; It should be based on understanding the customer and the agency better and evaluating the risks more accurately.”

 Insurance should be based on a seasonal discount-oriented structure. Ölken, stated that it is necessary to remove We need an industry structure that offers accessible solutions. That's why, as an industry, we must return to our factory settings. Our factory settings; It starts with understanding the customer, is shaped by correctly assessing the risk, strengthening the agency and sustainable pricing discipline. As AXA Türkiye, we use our Empathy Assurance approach as a preventive measure. with our understanding of insurance, with our Adaptive Insurance 2030 vision We are preparing for the future. Because what will create value in the future is only not covering the losses incurred; protects life, predicts risks and It is an insurance model that increases durability."

“Artificial Intelligence and Data Will Be the Determinants of the New Era”

Summit's digitalization and data-oriented customer management In the sessions titled "Artificial intelligence and big data in decision making in insurance" The impact on the processes was discussed. AXA Türkiye Sales, Corporate Communications and President of Health Sanem Çıngay Buçukoğlu: "What will make a difference in the coming period is The key is to transform the collected data into more meaningful customer experiences. It will happen. Artificial intelligence offers us powerful tools; But building customer trust The core values are still transparency, consistency and long-term relationship building. skill. The speed and efficiency provided by technology, "Empathy Assurance" humane approach that understands our customers' needs Combining this approach is of great importance.” he said.

Insurance has historically always been data-driven. Stating that it is a sector, AXA Türkiye Growth Strategies, Customer and Digital Platforms Director Aylin Akınlı Kaya said that the change experienced today is He explains that it is a new decision-making model that makes expertise even stronger. He stated: "Data is now available at almost every stage of the customer lifecycle. plays a decisive role. The real power here is the data's current experience and It comes from supporting expertise.Data tells us what is and what could happen. while showing; Experience and expertise place this information in the right context and make it meaningful. It allows us to make decisions."

“New Growth Areas Are Emerging for Agencies”

Life insurance and private pension system Stating that it offers important opportunities for agencies, AXA Hayat and President of Pensions, Selçuk Adıgüzel, said that insurance is becoming increasingly life-long. He stated that it has turned into relationship management: "Life and BES side are customer partners for the agencies." An important growth area that increases loyalty and creates sustainable income. In the future, agencies will not only sell products but also contribute to the life journey of their customers. will become accompanying advisors.”

“Durability and Sustainability is the New Competitive Field”

Enterprise risks are becoming increasingly complex Stating that AXA Türkiye Technical President Barış Altın, there are risks in the future. He emphasized that management will be an important part of the competitive power of companies: "Although climate risks are still immediate, ceased to be unexpected, different from all past statistics, processes and We are experiencing damage. These are precautions for both the insured and the insurer. It also includes topics that can be taken. Therefore, preventive insurance We make it the most important part of our processes.”

“The Future of Insurance is on the Axis of Sustainability It is taking shape”

Sustainability is no longer an agenda item but a business issue. Emphasizing that it is at the center of the model, AXA Türkiye International Business Development and Green Investments Director Seda Bora Arkan's term is as follows: He summarizedwith these words:"The insurance of the future will be a structure that offers only financial assurance. It won't happen. Risk management, resilience and sustainability are at the center of the industry will settle. Success in the future depends on performance after damage However, risk will also be measured by the value created before it occurs.”

The vision revealed at the Insurance Intermediaries Summit; The industry will become more data-oriented, more preventive and more sustainable in the future. and points out that it will evolve into a structure that is more sensitive to customer needs. AXA Türkiye is at the center of this great transformation with its Empathy Assurance approach. He emphasized once again that he will continue to buy.