New Film Series Touching the Stories of SMEs from Anadolu Sigorta

The series, consisting of five different stories ranging from barbers to florists, from restaurants to hotels and factories, brings to the screens the emotional bond SME owners establish with their businesses.

As Turkey's first national insurance company, Anadolu Sigorta, which has been supporting individuals and businesses for more than 100 years, explains its products and services for SMEs with its new advertising campaign. Businesses have not only economic value; Based on the fact that it is also the accumulation of efforts, dreams, families and relationships established over the years, the film series approaches insurance from a different perspective.

The five films published feature the stories of SME owners from different sectors. For a barber, the workplace is the equivalent of the friendships he has accumulated over the years, for a boutique hotel manager, the dreams he has made, for a restaurant owner, the future of his family; In fact, it stands out as a concrete reflection of the hopes, goals and years of effort for many SMEs. While business owners explain in the movies what the real insurance is for them, the message is given that all these values ​​are under the guarantee of Anadolu Sigorta.

Believing that the sustainable growth of SMEs, which are the cornerstone of the Turkish economy, is possible with a strong assurance structure, Anadolu Sigorta stands by businesses with the products and services developed specifically for the needs of SMEs. The company provides comprehensive protection against risks that businesses may encounter with Workplace Package Insurance, SME Supplementary Health Insurance, liability insurance and motor insurance. 

Anadolu Sigorta contributes to the development of SMEs not only with its insurance coverage, but also with its digital services and collaborations. While the company supports the digital transformation processes of SMEs with various entrepreneurship and technology collaborations it has recently implemented; It aims to increase the competitiveness of businesses with the advantages it offers in the fields of artificial intelligence, security technologies and business development.

Leading the transformation of the sector with its innovative approach in insurance, Anadolu Sigorta makes visible the values that add meaning to the lives of SMEs with its new film series, while bringing the true meaning of insurance to the audience by centering the human stories behind the businesses.

Imprint

• Advertiser:Anadolu Insurance
• Advertiser Officials:Aydın Bozdemir, Elif Banu Kocaoğlu, Derya Kartal, Didem Aktaş, Ayşenur Coşkun, Atakan Karagöz
• Advertising Agency:TBWA\Istanbul
• Production Company:Public Film
• Post Production: Tonic Effects Post Production
• Director: Eli Kasavi
• Digital Films Director: Ege Örs
• Music: 3K1A MUSIC
• Media Agency: IPG Ajans