Ray Sigorta closes the coverage gap in traffic insurance with its new product

Continuing to develop its portfolio with its customer-focused innovative approach, Ray Sigorta is breaking new ground in the sector. Traffic Supplementary Liability Insurance, which Ray Sigorta offers to its customers, goes beyond the standard liability framework and provides more comprehensive assurance to the insured, with the product it has developed against situations that are not covered by compulsory traffic insurance and create additional costs in accidents, while allowing agencies to offer a stronger solution to their customers. It is an extended liability insurance that covers the tow truck expenses, replacement vehicle expenses, and loss of earnings if the other vehicle is engaged in commercial activity, within the policy limits and conditions. The product, which draws attention with its coverage offered for the first time in the industry, offers a more holistic assurance approach against financial consequences that may occur after an accident. Emphasizing that they aim to provide responsive solutions, Ray Sigorta CEO Koray Erdoğan said:"As Ray Sigorta, we focus on establishing a structure that responds more quickly to the changing expectations of customers on the product and service side, while we also prioritize value and trust-oriented growth in distribution channels. The real value for us in insurance is to develop solutions that have a real counterpart in the customer's life. Competition has intensified in the auto branches. However, without compromising our sustainable principles, we compete not only with price but with service quality and innovative products." We prefer to expand our strength. With our Traffic Complementary Liability Insurance, we aim to provide a holistic response to our customers' current needs while providing stronger protection against risks in traffic. With this innovative product, which is a first in the sector, we embody our 'different insurance' approach on the product side and continue to raise the bar in the sector.”