NOW THE ONE WHO FINDS THE FAMILIAR WINS: THE ERA OF THE 'BUSINESS CARD ECONOMY' IN THE BUSINESS WORLD

The "doing business with acquaintances" system, which has been operating silently in the business world for years, is now turning into a clear economic model. Thanks to new generation digital platforms, individuals who introduced the right people to companies began to earn direct income from sales.

According to experts, this new structure is strong enough to shake the classical marketing approach: Because it is no longer selling advertisements, but reliable references.

Is advertising being replaced by references?

Increasing advertising costs and decreasing conversion rates are directing companies to alternative customer acquisition methods. At this point, the model called "business card economy" comes to the fore.

The system works simply:
People with a strong business network bring together the right company and the right customer. When the sale is made, the person who establishes this connection earns profit.

This model is spreading rapidly, especially in the world of intercompany trade, where the element of trust is critical.

“Connecting is now an income model”

Evaluating the subject, Merve Özmen, General Manager of Turkey's first digital platform Jetlid, which brings together suppliers and sales partners, states that there has been a significant breakthrough in the business world.

“To date, Many jobs were carried out through an acquaintance, but this was an invisible economy. Now this process has become digital and measurable. Now, not only the person who does the job but also the one who brings the right people together wins.”

Cheaper, more effective customer model for companies

According to Özmen, customers coming through referrals provide much higher conversions compared to classical advertising channels:

“The most critical issue for companies is to find a reliable customer. It passes through the trust filter, which speeds up sales processes and reduces costs.”

Freelance sales period begins

Experts state that the biggest impact of this model will be seen in the workforce structure.
In addition to full-time sales teams, a wide "freelance sales network" is formed.

Professionals with a strong network earn income without producing any products or keeping stock.

New discussion: Will everyone become a salesperson?

The growth of the business card economy brings with it a new discussion in the business world:
How will this model, in which everyone who can establish a connection earns income, affect traditional sales roles?

According to experts, the most valuable asset for companies in the coming period will be the "right human network"before the product or service.