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From the sector

“Every 6 seconds, one more person becomes Sompo Insured”

Sompo Sigorta brings the increase in the number of customers to the screens with the "6 Seconds" advertising campaign. Artificial intelligence technologies were used in the production of the campaign.

Öykü Demir15 October 20261 min readupdated: 25 October 2026

Sompo Insurance tells consumers about its growing customer portfolio and the services it offers in different insurance branches with its new advertising campaign. The "6 Seconds" campaign, prepared with the message "Every 6 seconds, one more person becomes Sompo Insured", meets the audience on television, digital platforms, radio and outdoor media. The campaign, prepared using artificial intelligence technologies, aims to reach new customers with the call "Everyone is here, you too come to Sompo".

Sompo Insurance explains its growth with its new campaign

Sompo Insurance explains its growth with its new advertising campaign focusing on the increase in the number of customers. It aims to strengthen the awareness of the company.

The campaign called "6 Seconds" means that the company gains a new insured person every 6 seconds.

While Sompo Insurance shares its growth story with its existing customers and business partners through the campaign, it also helps new customers i also invites you to meet with the assurance of Sompo.

The company offers different insurance products, from car insurance to housing, from travel to health, with a wide range of products. It aims to deliver its product to more consumers.

Four commercials and a radio spot were prepared

Sompo Insurance's new campaign, It consists of a cover commercial and a radio spot.

The first commercial and radio spot focusing on car insurance will be broadcast in 2026, while the other Three commercials are planned to meet the audience in 2027.

Covering television, radio, digital platforms and outdoor advertisements. The campaign aims to reach a wide audience through different communication channels. It aims to strengthen its bond with existing customers and gain new policyholders by highlighting e-home insurance solutions.

Advertising campaign Artificial intelligence was used in the production of the vaccine

One of the remarkable features of the "6 Seconds" campaign is the use of artificial intelligence technologies in the production process.

The campaign, in which a large artificial intelligence team took part, was completed after three weeks of work.

New generation technology. The advertising production process using artificial intelligence also set an example for the use of artificial intelligence in marketing and communication studies.

“Everyone is here, "Come to Sompo too"

The campaign, which started on October 12, 2026, aims to deliver Sompo Insurance's growth message to a wide audience.

Ş With the slogan "Everyone is here, come to Sompo too", the company invites consumers who need insurance assurance to join its growing customer portfolio. r.

Sompo Insurance's new advertising campaign brings together customer acquisition and brand communication with artificial intelligence-supported advertising production.

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Öykü Demir

Sigortada Bugün'un kültür-sanat ve sektör haberleri editörü. Sigorta dünyasının insan yüzünü; etkinlikleri, ödülleri ve sektörün nabzını yakalayan haberleriyle okuyucularıyla buluşturuyor.

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