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AXA Sigorta Carries the Values ​​of Sports to the Future with the 72nd Milliyet Athlete of the Year Awards

Milliyet Athlete of the Year Awards, one of Turkey's most established sports organizations and held for 72 years, was held for the first time this year with a magnificent ceremony with the name sponsorship and contributions of AXA Sigorta. The night celebrates the unifying power of sports and stories of perseverance and success; While it brought together many important names from the world of sports, business and art, it witnessed moments that will be engraved in the memory of Turkish sports.

Öykü Demir3 April 20262 min readupdated: 23 June 2026151 reads
AXA Sigorta Carries the Values ​​of Sports to the Future with the 72nd Milliyet Athlete of the Year Awards

AXA Sigorta's approach, shaped to "protect what is valuable to people for the sake of human development", met on a strong common ground with the organization's deep-rooted heritage of more than 70 years. This collaboration is more than just a sponsorship; It stood out as a concrete reflection of the belief in the structure of sports that creates social benefit, inspires and encourages sustainable success. The collaboration, which brings together athletes, institutions and sports fans from different branches under the same roof, once again demonstrates the unifying power of sports; It also strongly reflected AXA Sigorta's long-term vision in this field. 

At the ceremony, which attracted intense participation, the names and teams that made a name for themselves in Turkish sports throughout the year received their awards, while inspiring stories left their mark on the night. AXA Sigorta CEO Yavuz Ölken, in his speech while presenting the "Team of the Year" award at the night, expressed their perspective on sports with the following words:

"As AXA Sigorta, we see sports not only as a field of competition, but as one of the strongest representation areas of solidarity, determination and common values, we say there is no magic, there is only a team. We believe in the unifying power of sports, and it is our responsibility to contribute to the proliferation of inspiring success stories, especially for the younger generations." Because we know that sustainable success is only possible by coming together around inspiring values and a common goal.”

The night also saw the "AXA Sigorta Sustainability Special Award" presented to national ultra marathon swimmer and coach Bengisu Avcı by AXA Sigorta Head of Legal, Compliance and Corporate Responsibility Onur Koçkar. This award is more than just sports being a performance; He pointed out that it is an area shaped by environmental and social responsibility awareness. This award, which coincides with AXA Sigorta's approach focused on sustainability, also strongly emphasized its responsibility to protect the future of sports.

Support Every Day, Not One Day

AXA Sigorta's approach to sports reflects a holistic vision spanning many years. AXA Sigorta, which has been contributing to the development of Turkish volleyball within the scope of its "Values ​​Partnership" with the Turkish Volleyball Federation since 2018, supports the sustainable growth of sports in a wide area of ​​influence ranging from the level of national teams to infrastructure. This approach also contributes to the strengthening of the sense of social unity created by volleyball in Turkey, thus reinforcing the unifying effect of sports. 

AXA Sigorta also draws attention with the support it provides to national athletes competing in individual branches. The Company supports athletes representing our country in different disciplines and contributes to their international success journey, and aims to secure not only the present but also the future of sports. This support approach, extending from infrastructure to professional level, allows young athletes to realize their potential while strengthening the sustainable success ecosystem of sports.

While AXA Sigorta secures the present and future of individuals and institutions; It continues to create social benefit with the projects it implements in the fields of sports, arts and sustainability. Acting with its belief in the unifying power of sports, the Company continues to work for a stronger, more resilient and inspiring society.

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Author

Öykü Demir

Sigortada Bugün'un kültür-sanat ve sektör haberleri editörü. Sigorta dünyasının insan yüzünü; etkinlikleri, ödülleri ve sektörün nabzını yakalayan haberleriyle okuyucularıyla buluşturuyor.

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