New models in insurance-bank collaborations
New cooperation structures are taking shape in the Bancassurance model. Digital integration comes to the fore.
Cooperation models (bancassurance) between insurance companies and banks in Türkiye are entering a new phase. New models focused on digital integration and data sharing have been developed.
New Collaboration Models
Beyond the traditional bancassurance model:
- API integration: Instant policy issuance via bank applications
- Data-based product recommendation: Automatic insurance recommendation based on customer profile
- Open banking: Data sharing models with PSD2 compatibility
- Embedded insurance: Insurance solutions integrated into credit and card products
Market Size
The Bancassurance channel accounts for 18% of Türkiye's insurance premium production. New models are aimed to increase this rate to 25%.
Successful Examples
Garanti BBVA-Eureko and İş Bankası-Anadolu Sigorta collaborations set an example for the sector in digital integration.
Competitive Dynamics
With fintech companies entering insurance distribution, it has become imperative for bank-insurance partnerships to become more innovative and customer-focused.
Sigortada Bugün'un ekosistem editörü. Insurtech girişimlerini, dijital sigorta platformlarını ve sektördeki inovasyon haberlerini takip ederek sigortacılığın geleceğini okuyucularıyla paylaşıyor.
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