MetLife Launches "Fund Master"

MetLife Emeklilik ve Hayat, one of Turkey's leading life, personal accident, complementary health insurance and private pension companies, continues to offer innovative digital solutions by focusing on the real needs of its customers. In this context, MetLife continues to adapt to the requirements of the digital age and launched the robo-advisory service "Fund Master", which provides investment advice completely specific to funds. 

Using data-driven analysis, Fon Master supports investors' decision processes by simplifying fund options that suit their risk preferences and goals. This service, offered as a part of the MetLife Cepte experience, contributes to more effective management of BES savings, while helping users make more informed decisions in line with their long-term financial goals.

Emphasizing that participants can support higher return potential in their private pension systems with Fon Master, Deniz Yurtseven, General Manager of MetLife Pension and Life, made the following statements on the subject: "Fun Master makes the investment world more accessible for everyone. It turns complex financial decisions into simple steps." We have implemented our robo-consultancy service to enable our customers to look at their future with more confidence. With this solution, our customers can make investment decisions in line with their personal financial goals. Fund Master, which is easily accessible to users, offers transparent communication with personalized investment suggestions that are not affected by bias and emotion. As MetLife, we will continue to improve our existing services and offer new solutions in line with the requirements of the age. Participants who wish can easily access this digital service via the MetLife Cepte application. After users are informed about Fund Master, they complete a short evaluation process to determine their risk and return profiles. The fund options offered in line with this evaluation continue to be updated periodically and shared with users. Users can choose to use the options offered by Fon Ustası or continue with their own preferences.