Anadolu Hayat Emeklilik is looking for Turkey's BES Models

Anadolu Hayat Emeklilik presents the "BES Model" concept to its audience in the new advertising campaign of its "Good Future Membership" communication approach. The campaign, which was implemented with the message "We Are Looking for Turkey's BES Models", takes advantage of the similarity of words with model competitions where participation standards are quite high, and humorously underlines that the only condition for gaining the "BES Model" crown is that individuals start planning their future today with the retirement plan that best suits them.

With its new advertising campaign consisting of three films, the company does not only focus on word play, but also deals with the concept of private pension from daily life and with a humorous expression. "BES Model", with its structure that differs from the usual communication language, explains that it is not necessary to meet various conditions to have a good future, and that everyone who wants a good future can take action with the retirement plan that best suits them.

It brings BES to the agenda of young people.

While Anadolu Hayat Emeklilik aims to make private pension more understandable and accessible with its new communication approach, it aims to make more space for private retirement, especially on the agenda of young people, with the "BES Model" campaign. While it is pointed out that BES is a long-term planning tool with its renewed communication language, it is emphasized that it is possible to prepare for the future today with retirement plans that can be shaped according to different needs and expectations.

Anadolu Hayat Emeklilik offers options for different needs with its future-oriented products BES Prime Retirement Plan, Future Investment Plan and BES for My Child. The company aims to bring private pension to a wider audience by focusing on the idea of ​​planning the future today in its communication activities.