Insurance industry new era with art sponsorship

Insurance companies are increasing their sponsorship activities in the field of culture and arts. New exhibitions and festivals are supported.

Berke Toksan5 March 2026updated: 23 June 2026288 reads

Insurance industry new era with art sponsorship

Insurance companies in Türkiye are increasing their culture and arts sponsorships within the scope of corporate social responsibility and brand awareness activities.

Sponsorship Activities

Culture and arts projects supported by the insurance sector in 2026:

Axa Sigorta: Main sponsorship of Istanbul Modern Art Museum
Allianz: International Istanbul Music Festival support
Mapfre: Contemporary Art Gallery opening
HDI: Young Artists Biennial sponsorship
Zurich: Archaeological museums restoration support

Art Investment of the Sector

The insurance industry's total sponsorship expenditure in the field of culture and arts reached 180 million TL in 2025. This figure shows a 35% increase compared to the previous year.

Why Culture-Art?

Insurance companies list the reasons why they prefer culture and arts sponsorship as follows:

Strengthening the brand image
Social responsibility awareness
Reaching target audiences
Increasing employee loyalty

Art Insurance

Insurance of works of art also stands out as a growing branch. Art insurance premium production in Türkiye reached 45 million TL annually.

Author

Berke Toksan

Sigortada Bugün'un kültür-sanat editörü. Sigorta sektörünün sosyal ve kültürel boyutunu ele alarak kurumsal sosyal sorumluluk projelerini, sektör etkinliklerini ve insan odaklı hikayeleri aktarıyor.

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