Insurance industry new era with art sponsorship
Insurance companies are increasing their sponsorship activities in the field of culture and arts. New exhibitions and festivals are supported.
Insurance companies in Türkiye are increasing their culture and arts sponsorships within the scope of corporate social responsibility and brand awareness activities.
Sponsorship Activities
Culture and arts projects supported by the insurance sector in 2026:
- Axa Sigorta: Main sponsorship of Istanbul Modern Art Museum
- Allianz: International Istanbul Music Festival support
- Mapfre: Contemporary Art Gallery opening
- HDI: Young Artists Biennial sponsorship
- Zurich: Archaeological museums restoration support
Art Investment of the Sector
The insurance industry's total sponsorship expenditure in the field of culture and arts reached 180 million TL in 2025. This figure shows a 35% increase compared to the previous year.
Why Culture-Art?
Insurance companies list the reasons why they prefer culture and arts sponsorship as follows:
- Strengthening the brand image
- Social responsibility awareness
- Reaching target audiences
- Increasing employee loyalty
Art Insurance
Insurance of works of art also stands out as a growing branch. Art insurance premium production in Türkiye reached 45 million TL annually.
Sigortada Bugün'un kültür-sanat editörü. Sigorta sektörünün sosyal ve kültürel boyutunu ele alarak kurumsal sosyal sorumluluk projelerini, sektör etkinliklerini ve insan odaklı hikayeleri aktarıyor.
All articles →Comments (0)
Sign in to comment
No comments yet. Be the first to comment!
Related Articles
Two important exhibitions from İş Sanat and Arkas Sanat
Son of the Sun, Afife and the Death of the Seller on Zorlu PSM Scenes in September!
New names to perform at the 36th Akbank Jazz Festival have been announced
NETFLIX PUBLISHED THE TRAILER OF THE FINAL SEASON OF OLIVE TREE
FILMING HAS STARTED FOR THE NEW NETFLIX SERIES THE ROAD HOME
