QNB Sigorta strengthens its employer brand with its innovative practices

QNB Sigorta People and Culture Deputy General Manager Nadire Yücetürk said, "We approach our employer brand not only with the recruitment processes, but with a holistic perspective that covers the entire experience of the candidate and the employee." It establishes strong bonds with different talent pools with its practices that focus on candidate and employee experience. Practices ranging from university events for young talents to artificial intelligence-supported interview simulations, from long-term internship programs to projects that support the return to business life of women who have taken a career break, reflect the company's inclusive and future-oriented human resources vision. This approach forms the basis of QNB Sigorta's strategy to establish a sustainable and long-term relationship with talent, making the employer brand more than just a recruitment function.

Evaluating the company's approach, QNB Sigorta Deputy General Manager of People and Culture, Nadire Yücetürk, said, "For us, the employer brand is not just about the recruitment processes; it expresses a continuous relationship with young people, experienced professionals and everyone who wants to restart their career."

To women who take a break from their careers. support

QNB Sigorta People and Culture Deputy General Manager Nadire Yücetürk:

"One of the notable examples of QNB Sigorta's inclusive employer brand approach is the "From Where You Left Off, Again" project. Within the scope of our project, which was designed to support the return to business life of women who had to take a break from their careers for reasons such as marriage, birth or city change, we offer applicants an artificial intelligence-supported interview simulation experience. Then, the candidates are hosted at our company's headquarters with the "Start the Journey Office Days" we organize. Image "We reached a total of 20 women in the process, supported by career management, inspiring career stories, values training and feedback sessions, and enabled them to be involved in the recruitment processes," said Yücetürk. "With the Artificial Intelligence Interview Simulation we implemented for Kocaeli University students, young talents had the opportunity to experience the new generation evaluation processes that are becoming increasingly important in today's recruitment world and to receive one-on-one feedback from experts. In addition, within the scope of Future Ready, QNB Sigorta's long-term internship program, young talents are offered an innovative and compatible experience with the business world of the future. Candidates selected from 2905 applications made to the program successfully complete the selection process carried out with artificial intelligence-supported evaluation processes and participate in the 6-month internship program and receive a comprehensive "They get the opportunity to make a strong start to their careers through the orientation process," he said.

On-site contact with young talents

Stating that QNB Sigorta guides young talents in their career journeys with the events held at different universities, Yücetürk said; "As QNB Sigorta, we carry out practices that enable young people to get to know the recruitment processes more closely. In this context, we are in close contact with universities. We carried out an interview simulation at the Just in Case event organized by Yıldız Technical University Business Club, attended the career meeting at the Finance Break event of Boğaziçi University Business Club, offered a practical experience within the scope of the Transparent Kitchen event with the Recruitment Team that we hosted Gedik University students in our headquarters, the Q-Talk event we held at Istanbul University-Cerrahpaşa and Istanbul We came together with students at the InternLab Career Summit held at the University.  In these events, students had the opportunity to meet directly with experts on many topics such as CV preparation, interview processes, case analysis and sector dynamics.He concluded his words by saying, "With these events, we aim to establish early contact with young talents, make recruitment processes transparent and build a long-term bond with potential candidates."