Toyota Opens Another Brave Page in the SUV Segment with the New RAV4

With its remarkable premium design and advanced technologies, the new generation RAV4 is planned to be offered for sale in Turkey in the second half of 2026.

Emerging as one of the models that shaped the SUV segment in 1994, RAV4 has maintained its leading role in every generation with its unique character and technical innovations. Combining its iconic DNA and off-road confidence with modern city style, it has always been an exciting model.

The world's most preferred model: RAV4

RAV4 has become one of Toyota's most preferred models, reaching more than 15 million sales in more than 180 countries around the world in more than thirty years. In Europe, it has played an important role in the growth of the brand with more than 2.5 million sales to date. 

Toyota, which has been the world's most preferred brand for six consecutive years with sales of 11.3 million, also makes a name for itself with its global models. While RAV4 continues to be Toyota's most preferred SUV model both in Europe and globally, it has further increased its claim as the world's number one model in 2025.

The design of the New RAV4 further highlights its strong premium SUV identity

Toyota's completely renewed sixth generation New RAV4 model takes its strong SUV character to the next level with modern and remarkable design details. Comprehensive improvements made in both the exterior design and the cabin emphasize the premium positioning of the model while maintaining its functionality in daily use.

The three-dimensional sharp design language at the front of the new RAV4, the hood with muscular details and its strong stance instantly offer a modern first impression. Slim-shaped new LED headlights provide both an aesthetic and technological appearance. Aerodynamic fog light frames support the dynamic character of the model. The new LED lighting positioned at the rear reflects advanced technology by gathering all functions in a single unit, while reinforcing the wide and powerful appearance of the vehicle with horizontal design elements. 

Hard surfaces used on the side body and wide lines around the rear fender give the vehicle a high-contrast and muscular appearance. The new gray metallic, black and machined metal look wheel options visually express the strong off-road capability of the model with its ride height. The new RAV4 maintains its urban maneuverability and parking convenience while preserving its external dimensions. 

Digital comfort and functionality come together in the new RAV4

Toyota RAV4 complements its strong SUV character with modern technology and user-oriented solutions in the cabin. The redesigned cabin highlights both comfort and functionality with its smart layout and digital connection features that increase the feeling of spaciousness.

The shift-by-wire electronic gear system, which draws attention with its intuitive use in the new RAV4, contributes to a simpler and more modern center console design. The dashboard, where horizontal lines dominate the cabin design, offers a fluent architecture and brings together advanced multimedia technologies. The driver-focused digital cockpit is supported by a new 12.3-inch digital instrument panel that can be easily viewed from the steering wheel. 

Digital connectivity features have been significantly improved in the cabin of the new RAV4. In the upper hardware levels, there are two wireless charging units and two USB ports with 45 W power. These connections, which are three times more powerful than standard USB ports, enable devices such as tablets and laptops to be charged in a shorter time, creating a practical digital workspace in the vehicle. With three additional USB ports in the rear seats, the total number of ports reaches five, offering the advantage of uninterrupted use for all passengers.

Designed without compromising on luggage volume, the cabin allows the transportation of long items such as golf bags or surfboards thanks to the fully foldable rear seats. The electric tailgate, which is offered as standard, offers hands-free ease of use with its foot sensor with an expanded detection area. A luggage volume of up to 514 liters provides space to meet all needs.With its features that combine technology, comfort and practical SUV usage, the New RAV4 promises a driving experience that adapts to every scenario, from daily life to adventurous journeys.

New era in digital experience with RAV4

Toyota takes an important step in digital technologies with the New RAV4, offering a user-oriented and customizable driving experience. The new "Arene" software development platform, used for the first time in the model, redefines the new generation multimedia system in-car digital environment.

Offering faster and more intuitive use, the system draws attention with its four times more powerful processor and higher storage capacity than the previous generation. Designed with user needs in Europe in mind, the new home screen concept combines all important information in a single view and facilitates the in-car digital experience thanks to personal user profiles, customizable shortcuts and quick settings menu. 

Developed with the “Arene” platform, the 12.3-inch digital instrument panel offers different display options such as the ECO screen that shows fuel and energy consumption, as well as information such as navigation, security and driving support systems. Integrating the navigation map into the dashboard with the three-dimensional lane tracking system reduces distraction.

The in-car digital experience is supported by an advanced voice assistant that can understand natural commands. Thanks to the new microphones positioned on the front seats, command detection sensitivity is increased, making it possible for the driver to manage vehicle functions without taking his attention off the road.

 Developed with the latest hybrid technologies

Toyota RAV4 was developed with the brand's newest hybrid technologies. With the brand's new 6th generation plug-in hybrid technology and 5th generation full hybrid technology versions, RAV4 strengthens the brand's versatile mobility approach. 

The new hybrid system, offered in both front-wheel drive and four-wheel drive versions, makes the driving character more fluid and dynamic with its compact battery design. This model is planned to be offered to customers in Turkey with a full hybrid and four-wheel drive version.

The 2.5-liter hybrid power unit used in the model offers more responsive take-off performance and uninterrupted acceleration that feels like an electric vehicle, thanks to the increased 221 Nm torque. While the total system power reaches 194 horsepower in the four-wheel drive version, this value is 185 horsepower in the front-wheel drive version.

The full hybrid version of the new RAV4 draws attention with its fuel economy as well as increased performance. Fuel consumption is only 4.9 liters per 100 kilometers in the front-wheel drive version; It is also assertive in terms of efficiency, with a fuel consumption of 5.3 liters in the four-wheel drive version.

Among the technical improvements made in the hybrid system, the renewed transaxle structure, updated power control unit and the high-power lithium-ion battery pack, which is designed to be smaller and lighter than the previous generation, stand out. Updates to the electric motor also support the performance of the hybrid system.

Stronger handling and comfortable driving dynamics

The new RAV4 model advances both roadholding and comfort levels with comprehensive improvements in driving dynamics. Thanks to the developed platform, new electronic systems and solutions to reduce vibration, the model offers a safer and more balanced driving character in different road conditions.

The new RAV4 draws attention with its lighter and higher rigidity body produced on Toyota's TNGA-K platform. Increasing the body rigidity by approximately 9.7 percent compared to the previous generation improves cornering performance and roadholding, while the reinforcements made at the suspension connection points contribute to driving balance. In this way, the model attracts attention both at high speed and in challenging conditions. It can offer a more controlled ride in road conditions.Innovations made in the body structure and suspension system also increase driving comfort. 

 The new electronically controlled braking system, used for the first time, improves braking capacity and stopping distance, providing a more natural and easily controlled driving feeling. In addition, the Vehicle Braking Posture Control (VBPC) system offers higher stability when entering corners by reducing body oscillation and skidding with braking support applied to each wheel separately. The Coordinated Steering and Drive Force Control (CSDFC) technology in the New RAV4 further increases roadholding and driving safety in bends by synchronizing the front-backward and sideways movements of the vehicle.

 Abilities for difficult terrain conditions also have an important place in the New RAV4. Available on four-wheel drive versions, the Hill Descent Assist System automatically controls the brakes on steep slopes, allowing the driver to focus only on steering. The advanced four-wheel drive system provides a safer ride on slippery surfaces by directing the torque to the rear axle to prevent front wheel skidding at low speeds and in bends. In addition, the electronically controlled braking system supports off-road performance by increasing the effect of the limited slip differential in four-wheel drive versions. 

In case of skidding, faster and stronger braking intervention is applied, transferring the torque to the wheel that has a better grip on the ground and helping the vehicle get off difficult surfaces more easily. The new RAV4 also stands out with its strong traction performance. The 2,000 kilogram towing capacity offered in four-wheel drive versions makes the model assertive in every aspect.

New RAV4 GR SPORT inspired by motor sports

Toyota carries the brand's approach of "producing better cars" to the road with the GR SPORT version inspired by the racing department TOYOTA GAZOO Racing in the new RAV4 model. GR SPORT, one of the most dynamic versions of the RAV4 product range, draws attention with its wider and lower stance. While special design details reinforce the powerful appearance of the model with its character reminiscent of motorsport, aerodynamic improvements also directly contribute to performance.

Front and rear spoilers and redesigned airflow management increase driving stability at high speeds and offer optimum cooling performance at low speeds. 20-inch light alloy wheels exclusive to GR SPORT support aerodynamic efficiency. The sporty driving character of RAV4 GR SPORT is carried further with model-specific front shock absorbers, rear suspension links and steering settings.

 The cabin of RAV4 GR SPORT also offers a driving-oriented atmosphere. Red details and GR logos used in the predominantly black cabin strengthen the sporty identity. Suede-like seat upholstery, aluminum pedal set and special steering wheel design further enrich the driving experience.

The newest and highest-level safety technologies stand out in the new Toyota RAV4

The new RAV4 stands out as the first model to display the 4th generation Toyota Safety Sense system under the umbrella of Toyota T-Mate, which offers Toyota's most up-to-date safety and driving support systems. These advanced safety equipment, offered as standard, make significant contributions to preventing accidents by increasing the driver's environmental awareness.

The developed Blind Spot Warning System (BSM) now includes the new "Rear Approaching Vehicle Information System" function. The system, which aims to reduce stress especially in highway driving, provides the driver with a safe response time by notifying the driver of vehicles approaching from behind at high speed with audible and visual warnings.

The "Front Cross Traffic Warning System", offered for the first time in the new RAV4, detects vehicles passing in front at intersections and heavy traffic points and warns the driver about the risk of a possible collision. Thus, environmental awareness is further increased while driving.

The more advanced “Smart Lane Change Assistant” supports safe lane change by giving a signal from the driver when the adaptive cruise control and lane tracking systems are active.The system checks whether there is a vehicle in the blind spot and helps complete the maneuver with steering support.

The Front Collision Prevention System has been updated by improving its ability to detect oncoming vehicles. The new Second Collision Brake System, which is activated in case the airbags are deployed in a possible accident, can stop the vehicle in a controlled manner in situations where the driver cannot intervene.

The developed Panoramic View Monitor now provides a three-dimensional image, allowing a clearer view of the vehicle's surroundings and making parking maneuvers easier.