9 out of 10 People Buy Gifts for Their Mothers

According to research data, 9 out of 10 people turn to their mothers; 1 in 4 people say they will shop for their mother-in-law, and 6 in 10 men say they will shop for their spouses. While the average budget allocated for Mother's Day this year reached 4,700 TL, Hepsiburada facilitates the gift selection process with a comprehensive guide prepared with user searches and popular products. In its research conducted in cooperation with FutureBright, Hepsiburada examined the gift-buying trends in Turkey before the upcoming Mother's Day. This study, which analyzes the priority categories and shopping preferences in consumer habits, reveals current trends in the gift selection process. The gift guide prepared based on the research results offers users practical and budget-friendly options in this busy period.

73 Percent of Users Are Waiting for the Last Week to Shop for Gifts

According to the research, Mother's Day means "making them feel special and valuable" for the majority of users. While 7 out of 10 people state that they have already decided on the gift they will buy, more than half of those who have decided say they have not yet taken the purchasing step. While 73 percent of users plan to buy a gift in the last week, almost 9 out of 10 people do research before shopping. User comments stand out as the most consulted source.

Clothing Comes First in Gift Selection

In the preferred categories, clothing comes first, followed by shoes-bags, flowers-chocolate and jewelry-accessories groups. It seems that flower products are positioned as complementary products and purchased together with purchases in other categories. Among electrical kitchen appliances, the Turkish coffee machine is the leader, while the tea machine is in second place. In the glassware category, dinner and breakfast sets, pots and pans; In home electronics, robot and vertical vacuum cleaners are at the top of the list. In addition, 70 percent of those who participated in the research stated that they viewed gift guides positively and that budget-based content attracted their attention.

"Special Gift Guide for Mother's Day" Shaped by User Likes

Hepsiburada facilitates the gift selection process with its "Special Gift Guide for Mother's Day". Hepsiburada offers fashion products such as shoes, watches and dresses for stylish mothers; It also provides a wide range of accessory products such as necklaces, watches and glasses. Hepsiburada offers various alternatives for those who want to give gifts that make life practical; In the home life category, products such as robot vacuum cleaners, airfryers and coffee machines stand out as a great gift choice for mothers who like to keep their homes tidy and comfortable. Smart watches, which combine technology with aesthetics, attract attention as a practical gift option. 

Hepsiburada offers 9 installments during Mother's Day, allowing users to access the best quality gifts without straining their budgets. HepsiJET's "At Your Doorstep Tomorrow" and "Delivery by Appointment" options also guarantee delivery for last minute shopping. Moreover, the delivery service, which continues on Sunday, offers convenience to users by ensuring that the gifts arrive on time.

Gift for Mother and Support for Female Entrepreneur

Hepsiburada offers a different alternative for those looking for a meaningful gift by including the brands supported within the scope of the "Technology Power for Entrepreneurial Women" program in its directory. With this special product group, ranging from natural cosmetics to handmade accessories, from home decoration to organic food, both mothers are made happy and the production power of female entrepreneurs is supported.